You can’t turn around without bumping into someone who has a strong opinion about how businesses should use social media these days. It’s impossible.

It’s almost 4 AM here and I just emailed a business owner mom I know asking, “Why don’t you have a business Twitter account?!” I was appalled and disturbed that she hadn’t registered her business name. After all, it was available and Twitter is, in my kind of humble opinion, one of the best, free ways to drive traffic to one’s website.

Social media is like a magnifying glass; if a company is awesome, it’ll showcase that awesomeness and reap positive results. On the other hand, whatever major blunders an organization experiences, or flaws they have within their model will also be amplified by the online social scene.

For the last two years I’ve social networked for large family brands and high profile media personalities & authors. For my writers and celebrities, social networking is going to probably increase in importance over the years. In the case of my large family brands, I think social media is going to have to be worked into a specific offline marketing solution: that is why I created the One Crazy Mother Newsletter List.

There are many moms who don’t spend a significant amount of time online. They’re in playgroups. These moms have the same buying power as online mom and haven’t been desensitized to social marketing in the same way blog readers have.

Marketing is an ever evolving industry that has come a long way since the traditional agency model that focused on print advertising as a tangible strategy (can you imagine??). Paying attention to online and offline trends makes all the difference.

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