It’s been far too long since I criticized a company’s efforts to dazzle the “mom market”. Our newest victim is Pur. Now I’m all for drinking on the job, but I draw the line at smoking crack on company time- something the product development team at Pur obviously does.

Crave Pur Flavor Options allows you to insert a cartridge into your kitchen faucet creating yummy flavored water at the touch of a button!

Delicious! There is nothing I love more than a glassful of lukewarm Splenda-sweetened citrus water. Can I have seconds please?

Who thought of this? The commercials make it seem like a fantastic way to get kids to drink more water. As if the only way to convince your child to drink H2O is to artificially flavor it.

Those who have seen the movie, Idiocracy, can draw parallels between this product and the society of the future that can only satisfy their thirst with a sugary Gatorade-like substance. Rent it tonight.

There are so many problems with Pur’s solution. First, kids need to drink water. Just plain, clear, unsponsored, logo-free water.

Second, who wants flavored water coming out of your tap? Next, kids will think that doughnuts can grow in the backyard. No. Best to make “treats” semi-inaccessible.

Third. What happens when you accidentally leave the Flavor Button on when cooking? Berry flavored pasta? Lemony Lime cous cous? Watermelon espresso?

No, no, and no. Bad idea Pur.

Photo Courtesy of HealthExpressions.com